Your Trusted Partner
We believe in honesty, transparency and genuinely helping people and organisations to thrive.
We break down barriers with open communication and deliver unbiased, tailored solutions to achieve your objectives in many ways such as; business coaching, training courses, people & leadership, product, marketing, communications and much more...
How Can We Work Together?
We break down barriers with open communication and deliver unbiased, tailored solutions to achieve your objectives in many ways such as; business coaching, training courses, people & leadership, product, marketing, communications and much more...
How Can We Work Together?
Why Choose MACH?
Our aim is to empower you so that you never need the same support from us in the future!
- Trust & transparency: we ditch the jargon and deliver results-driven strategies that make sense.
- Not just talk BUT action: we roll up our sleeves with you, becoming an extension of your team.
- We're obsessed with your success: your wins are our wins.
- A global perspective: we've helped businesses across the world bringing a diverse and battle-tested approach.
- Data-driven NOT data-drunk: we use insights and evidence to fuel informed decisions, not to baffle.
- Strategic expertise: we dive deep to understand your needs and craft a comprehensive plan, plus quick wins.
- Creative problem solving: we offer innovative solutions to complex challenges.
- Supportive collaboration: you're never alone, we're beside you every step of the way, with support and expert guidance.
Who Are We?
Our aim is to empower you so that you never need the same support from us in the future." ~Mark & Christina (MACH)
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Mark Wilson | Director (BCom, BA)
Mark is a Marketing Technology, AI and digital transformation leader with more than 25 years' experience helping organisations make better decisions about technology, data, marketing and growth. He is currently VP Marketing Technology at Lottoland, where he has spent more than six years working at the intersection of marketing, technology and data across an international iGaming group of businesses. His work has covered MarTech strategy, AI, personalisation, product, data and technology transformation, with a focus on simplifying complex technology environments and delivering measurable commercial outcomes. During his time at Lottoland, Mark has led major MarTech transformation and consolidation initiatives, improving operational efficiency and delivering substantial cost savings. He also established the company's MarTech Centre of Excellence and has played a leading role in its approach to AI adoption, experimentation and governance. Alongside his corporate roles, Mark has run MACH since 2012. Today, through MACH, he advises businesses and leadership teams on Marketing Technology and AI strategy, particularly where significant technology decisions need to be made. His work focuses on simplifying complex MarTech environments, identifying opportunities to reduce cost or improve capability, evaluating vendors independently, and turning emerging technologies such as AI into practical commercial strategies. Mark's wider career includes senior roles across iGaming, fintech, SaaS, e-commerce and digital agencies in Europe, the UK and Australia. He holds degrees in International Management and Asian Business Studies and has completed the Artificial Intelligence Programme at Oxford University's Saïd Business School. Areas of Focus
Speaking: Mark has presented on Marketing Technology and AI in iGaming, including most recently in London at Optimove Connect 2026. [Watch the presentation] |
Mark’s an inspiring leader!
He’s the guy you want leading your marketing or product team when you have ambitious goals and need someone who can deliver.
His experience and understanding of tech businesses is excellent and his leadership helped drive impressive results. He’s organised, a good communicator and commercially focused. On top of that, he’s well-respected, delivers great insight, drives collaboration and brings a great sense of fun to the office. Hire him! ~Donna (CMO)
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Christina Marie Giuffré | Director
(BCom, Associate Certified Coach: International Coaching Federation, NLP Master Practitioner) Originally from Perth, Western Australia, with European heritage, Christina now calls Gibraltar home. With over 20 years of career experience and a lifetime of insight, Christina is a dynamic leader, associate certified coach (ICF), and passionate advocate for diversity, equity, inclusion, and belonging (DEI&B). She creates environments where everyone, can feel seen, heard, safe and empowered to thrive. Christina has a bachelor's degree in business with a double major in marketing and communications and has collaborated with start-ups to large corporates, driving sustainable growth with the customer at heart. Christina’s earliest challenge was to launch and grow an Australian digital marketing and web agency from nothing to millions in turnover and 110 clients! Christina has also worked in senior leadership roles in banking, marketing, mining, lotteries, and casino, with a track record of driving revenue, creating a high-performing culture, improving the organisation and delivering on objectives. As a queer and neurodivergent individual living with ADHD and Dyscalculia, her personal journey through anxiety, depression, and PTSD has shaped her unique perspective on compassion, resilience, and growth. With warmth, humour, and deep empathy, Christina feels that no matter the challenge, there’s always a path forward to drive meaningful transformation in both business and life. Areas of Focus:
*Christina can support you with coaching, consulting or mentoring techniques and can refer to a therapist if therapy, counselling or mental health support is required. |
Christina is without doubt one of the most extraordinary people I've ever met. The quote from Chaucer, "Gladly would she learn and gladly teach" so totally encapsulates Christina! Christina has more energy than most Olympic athletes. Almost always, she is the first to arrive and the last to leave. She is ruthless with herself and compassionate with others. I have worked with Christina for five years and have learned a lot from her. The way she thinks, the way she organises, the way she crafts what she knows into a format that others can easily grasp, is a skill I wish I had. Without hesitation and without reservation, I would recommend Christina to any role. ~Jim (Managing Director)
What People Say....
We are happy to provide you with references if you would like to hear first hand from some of our clients.
Please Note: company names have not been provided below to protect client confidentiality.
Please Note: company names have not been provided below to protect client confidentiality.
Her communication skills, honesty, willingness to have difficult conversations and to share success are some of the best I've worked with and I appreciate her ability to get to the root of a problem quickly. However, Christina's biggest impact on our organisation has been wider than her own focus area in D&I as a conspicuous and determined agent of change for a better place to work.” ~Christopher (CMO)
The ability to deal with the toughest daily challenges is unbelievable, always focusing on improving the company's process and providing the team with digital training. One of the things I appreciate the most was training on developing and implementing sales strategies.”
~Aline (Head of Digital)
Her coaching has been instrumental in our collective journey, contributing to both individual and team growth!” ~ Antonio (Product Leader)
I found his approach to solving problems in the digital space refreshing, thorough and actionable. There is no topic that was out of his depth in the digital space, and he was pragmatic in offering innovative solutions. Examples include funnel optimisation, funnel analytics, audience reports, segmentation, market analysis, competitor positioning etc. ~Dan (CEO Agency)
She has been assisting our business for the past 3 years in relation to our web content and social media marketing. When I say assisting, I basically mean dragging us kicking and screaming into the 21st century. We aren't complaining - we needed it. With her engaging, friendly, assuring and professional approach she deftly guided us through the do's and don't's of the online world. Her experience and qualifications allows her to easily view things with a business outcomes approach. I can happily speak for our business and say with great confidence, that we would recommend them, we're thrilled with the outcomes achieved! ~Wayne (Supply Chain Specialist)
‘…he consulted us with a clear brief to challenge everything we knew about our agency. His seniority assisted our team in exploring new methods in working, collaborating and delivering value to our clients. The sessions resulted in significant change that not only improved our product and service, but also our staff satisfaction levels. His vast experience make him an asset to our industry and his impact on our agency will forever be recognised.’ Chris (Managing Director)
An excellent mentor whom I learnt a lot from. She challenged the team to become better, leveraging growth plans & product strategies to ensure resources were used in the right way at the right time.” ~ David (Product Leader)
