 It's no secret - Digital Marketing moves fast. Keeping up to date can be challenging. Read about some of the best free online courses that can help you stay relevant... Upskill Your Digital Marketing Knowledge Thankfully, there are a number of well respected and (mostly) free digital marketing courses and training resources available online which are both easily accessible and contain highly current and relevant information... In many places, offline digital marketing courses and official training events can be scarce or out of date, making the option of online training not only quite attractive, but a must-do in order to keep ahead of current trends in the industry. Whether you are considering upskilling your existing marketing staff or looking into a digital marketing course yourself, we've compiled a clear and easy to reference list of 10 of the best online training resources to check out... 10 Free Online Courses1. Hubspot Academy Hubspot continues to be a powerhouse of content production, as well as providing excellent free training resources through their Hubspot Academy. Still some of the most up-to-date training material available online today, with certificates of completion to be renewed every 1-2 years. Provider: Hubspot Free/Paid? Free Certification Yes, including certificate of completion. Content / Level Hours of detailed, high quality video resources covering trending industry topics such as Inbound Marketing, Content Marketing, Growth Driven Design ('GDD') and more.  2. Hootsuite Academy With Hootsuite you can earn industry recognised social media credentials and stand out from the crowd. Hootsuite remains a trusted source for social media specialists - with platform training as well as an assortment of both free and paid social media specialisations, there is something here for everyone. Provider: Hootsuite Free/Paid? Free content. Certifications from $199 Certification: Yes, including certificate of completion. Content / Level Social Media Marketing on a basic and advanced level, Hootsuite platform training (Hootsuite is a platform for scheduling and managing social media accounts)  3. Google Skillshop Once called Google Partners, then Academy for Ads, it's now called Skillshop and offers skills you can apply right away with e-learning courses designed by Google product experts. Identity crisis aside, after several rebrands and a huge overhaul of the UI, Google Skillshop remains the best place to get free Adwords certification with certificate of completion renewed every 12 months. Start with Adwords Fundamentals then move into one of the areas of specialisation such as display, search, mobile, shopping or video. Where else to get it but the source? Provider: Google Free/Paid? Yes, most are free including certificate of completion. Content / Level Fundamentals through to advanced certifications for Google Adwords and Analytics as well as short form training resources via their LMS.  4. Google Cloud (by Google) Google offers cloud computing, ready for business so you can run and build your apps, anywhere. Here you can learn how to do a lot of things on your own and access Google resources for a cheaper option than paying for your own set-up. Provider: Google Free/Paid? Yes, free Certification Content / Level Free entry-level courses on everything from machine learning, artificial intelligence and how to use the Google Cloud Tools, to help you grow your business or career. Hands-on course content aimed at those starting out and wanting to either broaden their skills or strengthen technical skills.  5. Wordstream's PPC University Everything PPC from the basics to more advanced topics that you won't cover in Google's Adwords training. Wordstream also provide a ton of info in the form of case studies and whitepapers to back up their advice. Provider: Wordstream Free/Paid? Yes free Content / Level Everything you could possibly need to know about creating PPC / Adwords ads - beginner to advanced level.  6. Coursera Coursera helps students build skills and earn a credentials from a leading organisations with access to professional-level classes, courses and specialisations. Provider: Various including well-known universities such as Stanford. Free/Paid? Varies (some are free). Coursera offers a subscription model, if you learn quickly within the 7 day trial period you can get your certification for free! Certification: Varies, some including certificate of completion. Content / Level An online education hub with courses on pretty much anything including digital marketing, product, UX, management, AI, machine learning, communication and many more.  7. Udemy Udemy is undeniably a massive online resource of training and course content. Check the individual courses and do your research on whoever is providing the course content. Some of these can be less 'official' than other trusted sources such as Google and certifications not as valuable or well recognised. Provider: Various Free/Paid? Varies (some are free) Certification: Varies, some including certificate of completion. Content / Level An online education hub with courses on pretty much anything. Over 45000 courses and 15 million students.  8. Moz Moz are one of the few independent trusted authorities on SEO outside of Google themselves. Check out their SEO learning centre or their SEO certification. Provider: Moz Free/Paid? Free Certification: Yes Content / Level Moz a consistently great source of digital marketing (primarily SEO and content marketing) info, broken into beginner and advanced sections. Their blog and 'whiteboard Fridays' have become legendary.  9. Meta Blueprint As you would expect, the authoritative source for all things Facebook and Instagram. Discover online learning courses, training programmes and certification that can help you get the most out of Meta technologies. Provider: Meta Free/Paid? Free content. Certifications from $400. Certification: Yes, including certificate of completion. Content / Level The official resource for Facebook and Instagram advertising. Content via LMS, extensive video resources and practice exams are free.  10. LinkedIN Learning LinkedIN's learning centre has helpful training and tips for marketing, product, business, social media and many other areas. The benefit is that once you've finished the training it is easy to update and share via LinkedIN. Provider: LinkedIN via thousands of different course creators. Free/Paid? Free content with a certificate at the end. Content / Level Thousands of short courses and video content.  Every effort is taken to ensure this list remains up to date and current. Information is provided on behalf of third party providers and are not affiliates of MACH Digital. Logos used are property copyright of their respective companies.
If you notice anything above has changed, is incorrect, or would like to suggest/add, please let us know. Interested in personalised, on-demand training?
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